Digital currency bitcoin continues to boom. The long-term and short-term growth of bitcoin price, which currently exceeds $ 2,000, attracts more and more attention not only of speculators. Merchants are also being added. A major online retailer Alza accepts bitcoin payments for its electronic products.
It is a big and important event after a long period of some stagnation in expanding the acceptance of the digital currency on the European continent. Alza is the largest internet electronics merchants in the Czech Republic and Slovakia. The online store also operates in Austria, Germany and the UK, therefore the news is practically of pan-European importance.
In addition to accepting bitcoin payments, Alza also installed bitcoin ATM machines from General Bytes in its showrooms in Prague and Bratislava. Customers and users of the digital currency have the opportunity to buy bitcoins for crowns or euros here, or sell bitcoin to euro or crowns. Alza uses the payment gateway of Bitcoinpay during the payment process.
According to Jan Sadílek, internet marketing director, Alza’s customers have been demanding bitcoin payments and the company considers bitcoin to be a progressive technology. Alza wants to come towards its potential and bring pragmatic benefits for its customers.
“It is an increasingly popular form of payment for goods and services. Customers have long been talking to us, but now with the rise in bitcoin’s value, interest has grown. That’s why we started thinking about its introduction,”explains J. Sadílek.
Bitcoin payments offer practical benefits for retailers and customers
He considers bitcoin payment speed as a major advantage for customers, that is comparable to the speed of other online payments along with its simplicity. Another reason for the popularity of cryptocurrency is the ability to pay online even if customer does not have a bank account or credit card. One of the benefits is also a lower price when buying goods and paying with bitcoin. This is especially true in times of growth of the bitcoin rate and depending on the time of its acquisition.
Bitcoin payment also brings many benefits to retailers. Above all, it is the impossibility of returning a payment for goods, as is the case with a payment card, which some fraudsters like to misuse. Another advantage is also the ability to immediately dispose of money after receiving them, or lower fees for transactions than for card payments.
Alza does not avoid other altcoins also and may consider accepting litecoin or ether in the future.